Introduction

Live Business Model Canvas is a visual educational product bridging business modelling knowledge and digital storytelling.

The product tells the stories of small enterprises in different rural areas in Europe - from their creation to their everyday work, the challenges that they meet, and the key factors for their success and sustainability.

The interviews with the entrepreneurs and the real shots from their business are used to extract information about the business model of the enterprises and to develop their Business Canvas Models in a simple, easy understandable, very practical way. Animated text info boxes with comprehensive information appears over the videos to maximise understanding and memorising.

The product is aimed for autonomous non-formal learning as complementary training to the general qualification of rural entrepreneurs as a useful way to simplify and understand business structures and practices, to look at existing business model and improve results, or to develop an iterative business plan for future businesses.